So the $300 to $700 desktop & workstation laptop CPUs won’t be Ultra? That’s consistent. Make the $250 laptop CPUs look exclusive and the desktop CPUs have a totally different feature set.
I assume, for consumers, Ultra is mostly going to be tied to the silly AI NPU Intel will ship— as usual, later than Qualcomm, AMD, and Apple.
Seems obvious Intel 4 has flopped on its premiere. Last time Intel pulled this BS was when Intel 10nm (renamed Intel 7) had disastrous yields.
Just go back to 2019:
10nm laptops had weird “G” moniker. Dropped in 2 gens.
14nm laptops kept old branding.
14nm desktops kept old branding.
Then in 2021, 10nm desktop finally arrives in Alder Lake and Intel suddenly reverts to the old branding again.
A single major node took 2 years to roll out. IDM 2.0 must be going great. 😂
All their branding changes are user-hostile, to ensure customers don’t easily see the mess of Intel foundries. AMD is probably glad to see Intel copying their failures in branding: “See, it’s not just us!”