Goodness no, this is a side project apart from my usual work creating articles, designing press and retail materials, and representing Intel Arc graphics at events. The six months I've put into this have been very much on and off, with this project's progress mostly happening on evenings, weekends, and very rarely the weekday when there's time.
Glad you see the hobby in the same light I do! The skills I value as an adult I attest to endless hours building as a kid.
As for Giroro's business model assessment, The LEGO Group does indeed make lots of cool adult-oriented pop-culture sets but I feel zero pressure to "catch 'em all," especially with how costly large sets are. As Chris Pirillo and I talked about on-stream, thrifted or used bulk LEGO bricks are a great way to avoid that premium and give kids or adults ways to build those skills (and maybe a MOC - My Own Creation - to be proud of while they're at it!)
Plus the in-house LEGO themes (Ninjago, Monkie Kid, City, etc.) all carry a smaller premium for the same size set as licensed sets like Harry Potter, Star Wars, or many of the one-off Icons sets.