Well if you want to overclock, the 2nd option is the only one that has an unlocked processor.
If you don't want to overclock then I like the first option.
The 970 is the best card on the market in terms of price/performance and draws significantly less power than the AMD cards which will save you money over time on electricity.
If you want an AMD graphics card, a 280x can be had for way less than $230 if you are patient and wait for sales. A few weeks ago there were 280's for $155 and 290's for $220 after rebates.
When I did my power consumption calculations using my average electric bills in St. Louis, assuming a bronze psu and 4 hours of use per day everday, running a 290 instead of a 970 could cost up to $3 more per month. So it may be worth considering the fact that if you buy a 290 (or even a 280x) instead of a 970 to save money now, over the course of a few years you may lose your savings due to higher electricity bills.
I hope that helps.