EVGA is, I think, the most popular vendor when it comes to Nvidia products. Though I do very much like the quality of Asus' products, their motherboards especially. Having never owned an Asus GPU though, I can't speak for their quality. You'll want to avoid Zotac, not because their cards are of lesser quality, but because the stock cooling units that they supply are usually not very good quality. Having owned a Zotac card I can confirm this.
Since $200 is your maximum, I would try to find a GTX 760 for around that price point. They have dropped in price with the release of the 900-series cards. I owned a GTX 760 (before upgrading to a 970) and it held up very well in today's games. Paired with an i7-4770 you will have a very decent...