Maybe better to say best online price ever. Microcenter has had that cpu for $529 for quite some time and even $20 less if you buy a motherboard. Of course only some people are lucky enough to live within driving distance of microcenter.
I came here to say the same thing. It's regular price is $529 at microcenter. All the intel 13th gen dropped in prices. Seems like other retailers are lagging behind.