TheViper :
No, I'm refuting your knock on FF and Adblock as a means of reducing the annoyance of flash based ads by pointing out I've not noticed the ad for the above referenced reason.
I think that you missed the relevant point here... The relevant point is, and I will repeat, that BoM is apparently increasing their click count with no user intervention of any sort. Now, I know that BoM is a commercial website, but I have never visited any other website whereby the mere act of opening a web page blasts my eardrums at a volume level above what I have normally set. I have rellies on four continents, we all use some form of IM to keep in contact. So my sound is normally on when my computer comes on. This particular advert is annoying in it's behavior, and it is a behavior that I have never before experienced on ANY web site.
Bottom line is, BoM change this 'new' policy or lose a long time user.