News Massive $40 quad-fan JF15K Diamond CPU cooler wields dual-heatsinks for up to 280W TDP cooling capacity — Jiushark's latest spans the entire width...

100mm fan surface area: 7854mm²
120mm: 11310mm²
140mm: 15394mm²
(not including dead spot behind the hub)

So it's cooling potential should be similar to a 140mm dual tower.
 
Thermalright makes a 120mm dual tower cooler that is rated for 280 watts of cooling potential and they are usually $30-$40 US. I would like to see this benchmarked against one of them to see what the difference would be. My thought is this cooler would match or be less effective due to the amount of space the fans are not covering.
 
YAWN... MEH... its fin stack volume is actually SMALLER than Thermalright Peerless Assassin 140 and Noctua NH-D15 G1/G2, which are both 140mm twin towers. I would not be surprised if Thermalright's and Noctua's 140mm dual-tower coolers beat Jiushark's design for cooling. And Noctua always seems to beat everyone on noise-normalized cooling, although Noctua is more than twice as expensive as Thermalright and Jiushark. And use of four 100mm fans SEVERELY limits your options if you want/need to replace the fans. There are only a tiny handful of generic made-in-China 100mm fans on the market. If Juishark really wants to "go big or go home", they should have just designed it with 4 120mm fans and 8 heat pipes, instead of 4 100mm fans and 6 heat pipes.
 
It almost seems that we're at a level these days where directed tunneling, like Optimum does it, is becoming necessary to avoid re-circulation and GPU heat bleed.