News Micron Discontinues Crucial's Iconic Ballistix Gaming RAM


Mar 16, 2020
To me, it is probably more profitable just selling RAM chips to other manufacturers/ OEMs, instead of having to develop their own product and deal with issues/ RMA requests from retail side of things. This is especially the case when you have to contend with additional issues of rising cost and supply chain disruptions. Like almost all PC components, RAM is also a cut throat product to sell with too many competitors. So trying to differentiate yourself from the sea of other RAM in the market is going to be very difficult even if you are willing to impact your bottom line by reducing price.
I can understand dropping the higher tier ballstix MAX, but the regular Ballistix looks like regular ram modules with a cheap aluminum heatsink attached to it. What's wrong with selling it like that?