Yes they have got a sense of superiority which is making them sloppy in markets which previously they had little to worry about.
Big PC users are going to use Windows 7 until it dies or a suitable replacement is made, and if that doesn't happen they will go to Linux. Windows 8 makes sense for touch screen devices to a point, but on desktops it is just a huge pain.
Then Xbox One is so much weaker than PS4, not to mention more expensive. I don't know why people are buying it honestly. It isn't like the Wii U with some really great games to itself, almost all of its games you can get on PS4 so what is the attraction?