alextheblue :
this does seem a bit ironic coming from a company that has decided to track and record literally everything done on a windows pc.
They collect less personalized (non-anonymous) data than a typical Android device. Yet I don't see everyone freaking out over those.
Oh no they don't. MS collects extremely personally identifiable data, including every file you open, it's type, original, how long you had it open, what programs you used, how long you used them, where they were stored and so forth. They collect all user activity, link it to both your login account and to your machines unique installation ID generated during install. At their server site, they then store that data for future sorting and data mining.
This is them trying to cover their butts because attempting this in the EU would be illegal as hell. With the legal minefield that's been developing, and the fact they have a history of being approached by US government entities demanding release of data, they are worried they could be in a bind where they are subject to EU legal action / sanctions for releasing data to the US government.
This could all be avoided if they wouldn't collect nearly as much or anonymize is such that tracing it to an individual would be impossible, but doing that could potentially lose them out on a ton of revenue from selling the metadata.