Microsoft Hopes Machine Learning Will Make Games Better

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"Targeted content could make all games into carbon copies of archetypes, and smarter NPCs could turn previously interactive experiences into solitary ones."

First, so "smarter NPCs" is bad?
How does stupid AI that pops up and down behind a low wall make a game better?

I think I get the point but...

Having new tools is good. People will vote with their wallets. In fact, "Hellblade Senua's Sacrifice" did well because of the loving care put into it yet there are so many similar "carbon" copy games that nobody's heard of precisely because the lack of originality.
 
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