What is this guy talking about? First, he says they shouldn't be chasing Apple, then he says how Apple gets people lining up for products and that MS needs that kind of enthusiasm. So should they be chasing Apple or not? As for going after Facebook, are you kidding me? You think you're going to get a billion people to switch to your new social network just because it's a little more user friendly? Facebook, while not that great from a useability standpoint, works well enough for people, but, most importantly, pretty much anyone that wants to be on a social network (and has access to the internet) is on Facebook. Not only have they reached critical mass, it's a tiny dot in their rearview mirror. As for irritating OEM partners, so what! OEMs have been dropping the ball for years, putting out uninspired hardware full of bloatware and trialware. Also, he says they're not cool anymore, but also says they should spin off the xbox? That's arguabley their "coolest" product and central to their strategy of winning the race for the living room. This guy kinda seems to be off his rocker.