Actually, the latest build for the Fat ring, 10041, does have folders in the Start menu from apps that would have created them in Windows 7 and earlier. However, there isn't an obvious interface yet to edit the Start menu.Universal Apps is a great concept but I hope they fix the Start button on Windows 10 to really get me excited to use Windows 10. They have not listened to all the different threads of people complaining that they want an "All Programs" menu button to function like in Windows 7, with subfolders for organization, in addition to the All Apps menu button to separate the crippled tablet apps. Right now All Apps looks like the Windows 8 start menu's all apps view but all icons scrolling vertically making it more cumbersome to use. Right now the start button works just like the Windows 8.1 start menu but with a smaller view that needs vertical scrolling. The only improvement is the recently used program list. We just wanted the Windows 7 start menu functionality with a small area for live tiles.