IMHO MS itself knows this is a fail campaign ( like its recent products , staff and higher authorities ) I believe Tim should either turn a deaf ear to this , or respond by offering a locked iPhone 5/5C/5S in trade for a "gently" used Surface crap. Also the one or two mad guys who trade up for 200$ should also be offered some salt , and maybe a bit of advice , to either get an Android Tab , or an iPad.