Microsoft should just give a free Surface RT to every CEO, make sure it has well built integration to the backend IT email services, and ability to shows PowerPoint slides easily, make it easy to sync Office documents (as is, the CEO will not even need to know where the file has been saved to). And instead of showing dancing college kids in the advertisements, show how easy it is to access company emails and documents created in a Office environment.
Then for the CEO's children, the advertisement should show how much funs you can have with the games in RT. Show smiling children in the advertisement playing Angry Birds Star Wars, not nerdy dancing college kids.
CEOs are millionaires... they can afford tablets. Actually, pretty much all of them already have iPads.
Why so late for a 7" tablet? Perhaps to confirm the death of the RT platform... and simply use the WP-platform to make small tablets. There was already talk of merging RT<>MP... and common sense, there never should have been an RT version. Simply support for a phoneless tablet built into WP.
Almost all CEOs already have iPads are exactly the problem. Now the only way to get CEOs to use Surface is to give one to them free. Since MS insists of selling the sales pitch "Surface is great because it has Office", they should ensure CEOs will actually find it easier to use Surface to do presentations in a boardroom etc. While they are at it, give the secretaries free Surface too because it is likely it is the secretaries who created the PowerPoint slide in the first place.