I prefer Linux' (lack of) advertising vs. any of the stuff Microsoft has come up with, ever... When you have a monopoly, you don't have to advertise... It's not like your average person who buys retail PCs even has the option of boycotting MS. You can't even buy a laptop without an OS, they have to purchase a Windows license and bundle it with the laptop, they can't just take your word that you're installing Linux, because you might be installing pirated Windows... Guilty until Microsoft gets paid anyways...