Well, i'll (almost) second the above.
while Fractal's Kelvin (made by alphacool) is a bit less of a shinny toy that is Kraken (made by asetek), yet Swiftech and EK are leaps and bounds above.
Swiftech's H220 or H240 comes with some lightning option. I guess prestige has even more.
And the pricing ... NZXT is way of their league with the prices. It's exactly like if Hyundai was asking for 100K for their Sonata/i40