Well, that looks like a re-manufactured board. So, I know they tend to change regularly between production runs, so no guarantees. Near as I can tell, that motherboard name is associated to an X79 chipset.
So it should support anything X79 capable CPU, which your Haswell, is not.
Though the board does have LGA2011-3 right on it, so if that is true, then it is likely an X99 or C612 chipset.
Best to consult with the manual or the manufacturer to get a specific answer before investing.
Your confusion may come from both Intel and AMD playing loose with sockets.
AMD's AM4 is more or less universal, as was AM3, however, if your board was too old, or too new, then some chips would not work, even though the pin count was the same and it would physically fit.
Intel did the same thing, though less compatibility with LGA 2011, there are multiple versions of it, and while all the same physically, electrically different, so newer processors would need newer boards. They did the same with LGA1151, there are two major versions that separate 6th and 7th, and 8th and 9th generation CPUs.