BIGMACASSASSIN :
the armorx3 comes factory overclocked and has a overhead fan cooler for overclocking if you chose to do it
do you plan on overclocking? if yes then a non reference design would be a better overcocker if you dont plan on overclocking then just stick with the refrence design
either way the gtx 1060 is a great card
Purchasing a AIB GTX 1060 card doesnt mean you are a Overclocker, i have a Asus ROG Strix and havent overclocked it. So your advice, getting a Founders Edition instead of a AIB doesnt make any sense. OP, All AIB Cards are the same, the diffrence is the Cooler, speed (some of them are higher factory overclocked).
Do not buy a Reference GTX 1060 (aka "Founders Edition") it will run hotter and isnt a good card to overclock with.