i see what you're saying, not to mention the fact that most "turbo" functions are usually just a change in the bios of any given board. I still have a "turbo" function in my old socket A machine, but via the bios only. But I can see how this might be convenient for a card that doesn't scale it's clock speeds on memory and gpu or if a particular game doesn't like a full overclock. you can just mash the button on the fly. However, I highly doubt this product will do well for several reasons. First and foremost being the super high price. You can just get a wicked fast card for that price, or two standard 96gt's or 2 3870's for that matter. Secondly, i doubt 2gigs of gddr3 will be anything less than overkill for the gpu and will not likely give any huge performance gains over standard versions. 1/2 gig to 1 gig hardly makes a huge difference on higher end cards. These companies need to stop wasting money on ubercards that suck and just focus on getting faster, higher end , cards to a more marketable price. but why should they do that when they can make 250 dollars profit on one of these instead of just 50-100 bucks profit?