Take share from apple ? People who buy apple hardware don't even know WHAT MSI is. He is delusional and naive.
And he revealed his business relationship with Intel- one of subservience for cash. All of us who aren't intel groupies and fan boys already know how intel rents companies. Yes rent, not buy. Go to dell website and you see Intel logo everywhere. It is as though you were on Intel website not dell's ! However, Intel does not OWN dell so they must have rented them like a ho. And this applies to a lot of their "partners".
This is what AMD is up against. Is this an abuse of monopoly ? I think it is. If you are a monopoly, having exclusive agreements are illegal. Intel does have such agreements, even if they aren't explicitly written in their contracts. Also, intel inside isn't gone- its still there on all PCs that have intel and now its gotten far more sinister and deeper where even the OEM websites advertise, suggest, remind and admonish people to buy only intel.
MS also does this but much more subtly and less obtrusively. You see in small print, "HP recommends microsoft windows" wherever there is a choice of buying a PC without windows (which itself is rare). But then, even as a linux user of many years, let's face it- windows really doesn't have an alternative on the consumer side. But for CPUs and GPUs, there ARE real, viable choices.