Just a GPU for the high budget Overclocker who cant get a Titan just yet. The GTX 780 already had a great power , no need to OC unless you want to showoff or get that #1 spot on 3DMark using a GTX780 setup. Giving The GTX 780 lightning to a average user/overclocker is like giving Hitman the TressFX. And giving it to a pro is more like giving TressFX to Lara Croft.