MSI GTX 780 lighting on Amazon help

[AbZz]

Is this too good to be true?

In Australia the gtx 780 lighting costs $700

http://www.pccasegear.com/index.php?main_page=product_info&cPath=193_1483&products_id=24996

But on Amazon i found it to be only $550, I am just a bit spectacle since its $150 cheaper
Link is here
http://www.amazon.com/MSI-Computer-Graphics-N780-LIGHTNING/dp/B00ER8HDME/ref=sr_1_13?ie=UTF8&qid=1388636571&sr=8-13&keywords=gtx+780

 

[Guest]

That's a USA price and yes. It's correct.

 

[t21]

AUS seems like getting price heat