msi or Asus 1070?

[Nate 10160]

trying to decide between the MSI gtx 1070 gaming x and the Asus STRIX gtx 1070. don't care about looks, the main thing I care about is which one is better for overclocking and cooling. 
A few recommended the MSI because the twin frozr 6 cooling system is highly rated and the overclocking is supposed to be good, but then again many people said they had the Asus strix and love it. (Basically everyone just recommends the card they own and haven't used the other one..)
A bit of help please

 

[CorsairSSC]

Traditionally, MSI have had the best cards on the market, closely followed by ASUS. If you're buying the Gaming X 1070 then yea, definitely go for it! Have fun!