News MSI quietly raises prices of its supposed RTX 5070 Ti MSRP models

This is directly due to the tariffs that have been implemented recently. 10% last month, and another 10% tomorrow on all goods from China. We can all expect for there to be no such thing as MSRP anymore in the US.
 
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The blackwell chips sell for ~$30,000 and have about 1600mm^2 of silicone. $18.75 per mm^2

The RTX 5090 chips sell for ~$2,000 and have about 744mm^2 of silicone. $2.69 per mm^2

nVidia has little incentive to make very many consumer grade chips to sell to AIB partners. This means that AIB partners are not going to be able to sell very many products. But they still have to do the research and development as well as tool up those designs, and that all costs money, that has to be recovered as they sell the end product.

If they can sell 100,000 units, that cost can be divided by 100,000. Then it can become a trivial part of the cost and they can sell cards at MSRP.

If on the other hand, they can only end up selling 5,000 cards, then the cost of the Research and Development and the Tooling is 20 times as high per end product sold. That cannot fit inside of the MSRP envelope any more.

Consumers are getting hit, producers are getting hit. The only entity prospering off this currently is nVidia, and that is exactly what their job is. Make money. Your feelz are not much of a concern to them. $130 billion in sales while consumer products make up ~$15 billion means you are not important. And, it is not like they could not sell that silicone for $18.75 per mm^2 to someone not you.

It sucks, I think AI is a scam with smaller return on investment than it costs to create and use, but currently it is the market, and we consumers are not.
 
He didn't say stop using them, he said stop paying for overpriced videocards.

Plenty of great GPU's can be had at sub-$700 prices.
Stop buying them and they will stop getting made for consumers. Nvidia does not need the consumer market anymore and AMD may still be losing money in consumer graphics, who knows how long that will last until they axe it. Better hope the 9070 and 9070 XT do extremely well for AMD less we continue to get bent over by Nvidia at checkout if you even have the luck to find one of their cards from a retailer.
 
they could not sell that silicone for $18.75 per mm^2
I hate to tell you but Silicone is that gooey stuff you use to seal gaps in the bathroom to make them waterproof.:)

https://en.wikipedia.org/wiki/Silicone

1280px-Caulking.jpg



Silicone is frequently used in the manufacture of thermal paste (TIM).

https://en.wikipedia.org/wiki/Thermal_paste

W%C3%A4rmeleitpaste_Thermal_Compound.jpg


MSI has quietly increased the official price of RTX 5070 Ti models initially advertised as MSRP models.

It makes me glad I upgraded my old RTX 3060 to an RTX 4070 on Black Friday 2024. By the time I need more performance, the RTX 6070 should be out and I'll look for an RTX 5070 in a sale.
 
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Stop paying insane amounts for video cards, and the market will change.
But the market is voting with their wallet and buying these at higher prices. What will help is if you get other players making GPU's like Intel. Back in the mid 90's when the first 3D graphics accelerators arrived you had numerous players from 3dfx to Rendition (I chose that to play Quake), ATI and others. Now it is a duopoly between Nvidia and AMD. And AMD doesn't want the high-end market so that leaves Nvidia with a monopoly on the high-end market which they inherited from AMD.

That's the problem and gamers know and understand the market at play. If you want the latest 4K minimum 60FPS with Full RT and Max graphics, then the RTX 5090 is pretty much it.

What will help is if Intel sees a golden opportunity to enter the high-end GPU market with their Arc GPU's.
 
Ha. The AMD based cards aren't going to be a deal. Anyone thinking 600 dollar and up mid tier GPUs are saving PC gaming has more than one screw loose. Those prices are not viable for the majority of PC users.
 
If I release a product at MRSP of 1 dollar but never produce a method of acquisition then the MSRP is arbitrarily set, just like they are now. The prices on the website may be tied to IP address as well.
I don't think anyone is even saying that the MSRP listed is realistic or not. My response only addressed the title of the article .

IMO, if I'm willing to pay whatever price is being asked, for whatever product, then that price is okay. If I'm not willing, I can abstain.

There's no denying that nVidia's MSRP pricing is artificial and intended to deceive.
 
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Stop buying them and they will stop getting made for consumers. Nvidia does not need the consumer market anymore and AMD may still be losing money in consumer graphics, who knows how long that will last until they axe it. Better hope the 9070 and 9070 XT do extremely well for AMD less we continue to get bent over by Nvidia at checkout if you even have the luck to find one of their cards from a retailer.
AI bubble is with holes now, when was presented and delivered LLMs with much less hardware requirements than previous (older)versions from nOpenAI. Many companies now has personalised silicium(chips, ASICS) for training LLMs which is more efficient than when using Blackwell architecture cards.
 
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But the market is voting with their wallet and buying these at higher prices. What will help is if you get other players making GPU's like Intel. Back in the mid 90's when the first 3D graphics accelerators arrived you had numerous players from 3dfx to Rendition (I chose that to play Quake), ATI and others. Now it is a duopoly between Nvidia and AMD. And AMD doesn't want the high-end market so that leaves Nvidia with a monopoly on the high-end market which they inherited from AMD.

That's the problem and gamers know and understand the market at play. If you want the latest 4K minimum 60FPS with Full RT and Max graphics, then the RTX 5090 is pretty much it.

What will help is if Intel sees a golden opportunity to enter the high-end GPU market with their Arc GPU's.

Okay, I see two solutions:

1 - Don't play at 4K
2 - Pay up and stop complaining about high prices

(Directed at "the market".)
 
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Hopefully AMD's $599 price already takes into account the tariffs. Early leaks pointed to a $499 launch price in January before the delay, so perhaps the $599 price is post-teriff. AMD and their board partners would reap the benefits in the first batch of sales since the tariffs are applied at time of import, not time of sale, and most of the cards will have shipped to retailers well before this second wave. This delay basically bought their board partners an extra $100 of profit with every sale. The delay was baffling at the time but now it looks like genius.