kr33py, house70, & shin0bi272,
In a market where older products are quickly replaced by newer products that mimic the best features of the market leaders, every product quickly becomes a commodity. When a market full of commodity items exists, the only way to entice consumers to buy their product over that of a competitor is to lower the price. However, when a new product is released to market that features a new and highly desirable feature (SandForce 1200 controller) it gets set apart from the herd; it is, for a short time, not a commodity item. This is why these new drives are so expensive: they have something you want that no one else has. As other manufacturers introduce drives with this controller prices will drop because it will become a commodity again.