There are no Start-ups in Cuba offering Internet service at this price which is in fact correct; ETECSA is the ONLY telecommunications company in Cuba, and this company is the only one that offers this $4.50/hour service in dedicated places similar to cybercafes. Also, the news should add that the small percentage of the population that have access to Internet can do it at their work places only; this is because the government DOES NOT allow Cubans to have internet at their homes except for a few people who mainly get access using dial-up. I was born in Cuba and lived there until I came to USA 8 years ago.
RamonPV just said it clearly. Just want to add that 1.38 Mbps average is only on main nodes. That bandwidth has to be shared with all the companies or cybecafes like entities the node supplies, so the final user gets roughly 16 to 24 kbps on good days. Also there is already an underground network distributing films and TVshows as soon as they release for very low prices by USB file copying (USBThumbs, external HDDs). All pirated of course. Hell, even the government broadcast pirated movies on public TV... Netflix?... What's the point??
What's the point? The FUTURE. Also, it is a very good move because this way Cubans will understand that the limitations come from goverment embargo against the Cuban people, not from the USA embargo. Obama's moves brought some hope for Cubans because the embargo has been used by the goverment to justify the total disaster that the "revolution" has always been. Since around 3 years ago Cuba was connected to Venezuela and Jamaica thru a fiber cable and now the government is bringing excuses related to infrasture bla bla to ovoid providing internet for the Cuban people.