New build turns on for 7 secs then off repeatedly

Does it turn off completely or just reboot? If it's turning off, I'd say the CPU heatsink isn't seated properly.
Also, when you assembled the system, did you use the brass risers to raise the motherboard off the backplate of the case? Did you use risers only in spots where the motherboard has proper mount points? Are there any tabs from the I/O shield sticking into any of the USB/HDMI/DP ports?
If none of that is the solution, try another power supply if you have a spare one lying around.

Edit- have you made sure the 12v CPU power is connected? It should be a square 8 pin plug on the top left of the motherboard between the two silver heatsinks. This will cause the system to not stay on.
 


I have checked the cpu power pins they are fully inserted, and its boot looping not completely turning off. I don't think any of the I/O tabs are sticking into them.