I don't know what Apple is trying to accomplish, but it sure is not impressing me. Y'all can say what I think does not really matter, but realize that I am not alone sharing this sentiment. Don't get me wrong, I am not an Apple hater: heck, I have the first iPhone, iPhone 3G and an AirPort Extreme. But when it comes to a computer, I have one with Ubuntu, two with XP, two with Vista, and one with Windows 7, and for good reason. My reason is simply "economics". Kids, no flame wars here, alright? And with a commercial like that, they won't change my mind to buy a Mac. I mean, come on, there are tons of good things about Macs they can use to make a good sales pitch. For one, customer service, no other company that sells computers have a "genius bar" which I can go to. Granted, it's not very useful but at least, having it comes in handy once in a while. For example, when my 1st gen iPhone started losing charge, I went there, but I was thinking they would do nothing and kick me out since mine is already out of warranty. But they tested it and offered me to sell me a new one(with one year warranty)for $80 without extending the contract with AT&T. Although it's a decent deal, I opted to get the 3G for $200 with 2 yr contract. The moral of the story is, that Apple has something Microsoft can never have, and use something like that to make a good sales pitch. I know Microsoft is trying to open stores; and even if they try to imitate the genius bar, they can't do a good job like Apple since Windows is used by all kinds of computer manufacturers. Well, sorry for the rant, I am just mad at the marketing and PR idiots at Apple.