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Apple does get it, but they choose to not care, they still have about 50% market share in high end devices, and they still get the most of the best apps first. Not sure how long that will last, but people who own iDevices tend to be more likely to use money on apps as well. Of course, Nexus -devices are little more than advertising platforms, so they are usually best value for money hardware -wise....and this is the part of the formula that Apple doesn't get: different price points. That's why Android is at over 80% saturation.