I wish they would stop messing around with all these new TLDs, it is just going to cause confusion. The internet will soon be full of fake phishing websites with the domain names like "paypal.pay", "paypal.bank", "paypal.cash", "paypal.money", "paypal.con" etc. and no one will know which one is the right one instinctively. I assume almost all major compnies are going to stick with .com for a while to come though.
brilliant ploy to force existing websites to purchase the .uk version of their existing websites... along with all of the common misspellings and other variants necessary to protect their brand... at a higher price of course!!!