Not sure where product key is on DVD sleeve

[BravelySam]

This might be a dumb question, but I got a brand-new OEM copy of 7 Pro a few months ago, and I'm just now going to activate, but where is the COA label? I just see a sticker that says it's not one, and I googled what they look like and I don't see it in there.

 

[BravelySam]

OH, wait, its a scratch-off. Okay, sorry for wasting anyone's time.