No, it's because there's no R&D going into performance uplifts anymore. Why? Because all the R&D has gone into data centers/enterprise/AI. This is where the cash cow is. Why would they put a GB202 into a 5090 and charge $2000 when they can put it into a datacenter GPU and charge $30,000?
From here on in, every gen will have 10% uplifts on each tier (besides the 90) and the rest of the performance will be subsidized by fake frames/DLSS. Part of this is because there is no competition from team red. NVidia used to be a gaming GPU company. We are in the midst of a massive AI boom. Do you think NVidia cares about me or you and your stupid frames?
Nope, from now on, all R&D is datacenter/AI/enterprise/fake frames/DLSS. Datacenter/AI/enterprise will get what they want because they pay the most (unless you want to pay $30,000 for a 6090). Gamers, you get whatever chips can't pass QC for Datacenter/AI/enterprise and more fake frames/DLSS and a 20% price hike.
The shareholders will get what they want and your frames will look like garbage to make it happen. This is a business, and there is only one thing that matters: MONEY.