Nvidia sets the MSRP. You really think MSRP has no effect on retail price? Sure, during extreme cases of high demand MSRP goes out the window (e.g. mining boom), or a long time after they've been released. But I don't think it's exactly a coincidence that, for example, RTX 2060 MSRP is $349 and entry level 2060s retail for $350...And NVidia did not "inflate" the price of RTX. They have no control over the price. Supply and demand dictate the price.