News Nvidia co-organizes a contest to help build AI dataset to accelerate GPU design

$7,000 in total prizes?? (not to mention the GPUs don't cost Nvidia MSRP, so less than that)
I know it's not going to be a turnkey solution handed to Nvidia, but there will ostensibly be many (hundreds/thousands) of submissions to something like this. All of which will undoubtedly be fed into Nvidia's AI training module. So Nvidia stands to gain millions/billions, for what amounts to less 1 employee's monthly salary.

Highway robbery this is.