This news couldn't have come at a worse time, with the cost of upgrading to a newer generation being as high as it is. It's only going to add to the demand for whatever cards are currently available and drive prices even higher. Also bad is that Maxwell is now on the bubble, so it makes no sense to upgrade from a Kepler to a Maxwell, if it is going to be next to be dropped from support, and who knows how many more driver releases it is going to have. It could have 2 or 3 more years of driver updates, or 2 or 3 more months. It would suck to spend big money for a 980Ti now, only to lose driver support a few months later.