nvidia most likely did not intend this card to be price/performance king. they most likely banking on it's power efficiency to gain momentum in similar way to GTX750ti and GTX1050ti before. right now this is the fastest sub 75w GPU. nvidia probably can be more aggressive on the pricing but this generation their attention is mostly on the mid range. hence we saw much aggressive pricing with GTX1660ti and GTX1660.
I think the GPU itself makes sense, but this partner board doesn't. For users who would otherwise have to purchase a new PSU you can charge a price premium. Take that away and actually charge more for it, while offering less performance per dollar? I've never understood the partner board mentality of tricking out a lower tier model until it costs more than a higher tier while still falling short of its performance.
I wouldn't expect all that much more from it. The 1650 is already pushing the limits of what this graphics chip can do within a 75 watt power envelope, and even this $180 factory overclocked model that requires an external power connector performs around 10% below an RX 570 on average. The 1650 Ti will probably manage to outperform the RX 570 and 1060 3GB, but that card is expected to start around $180 for the base models.
And that's the biggest problem with these cards. They are terribly priced. 2 1/2 years ago, the 1050 launched with a $109 MSRP and the 1050 Ti launched with a $139 MSRP. The 1650 is already launching for a higher base price than the 1050 Ti launched for, and the 1650 Ti will be launching for a price not far below what the 1060 3GB and RX 480 4GB were back in 2016, for performance that will likely not be much better. If you wanted that level of performance for that price, you could have had it years ago. And at this point, you can get that level of performance for around $130 with an RX 570. If these cards were priced closer to what the previous generation hardware launched for, perhaps starting around $120 for the 1650, and $150 for the 1650 Ti, they would have been decent options. They're priced at least 20% higher than they should be though.
About the only real advantage these cards hold is that they have low power draw, allowing them to run on low-end 300-350 watt power supplies found in some pre-built systems, at least assuming you get a card that doesn't require a PCIe power cable, but those will likely perform slightly behind what's shown here.