name "other" card in comparison? there is non except the 780 or 290 which is roughly equal to the 970. obviously the 970 is slightly better, but not by a large enough margin to notice in most games.
still the 970 is a great card for its price, though you can get 290s for quite a bit less. 290s will not overclock, run hot, and consume a little more power, but i dont think they are a bad choice at all for the average user.
otherwise i dont think the vram issue is that big of a deal.