Surprise, Surprise!
The app, whose single purpose is to monitor your every move, pinpoint your abilities, failures and successes to... monetize them in one way or another.. actually consumes measurable resources doing so!
Spying is an effort, sometimes a rather significant one. And that shouldn't really be news.
Now, I obviously disabled all those data gathering shenanegans from the onset, but evidently there are games crying out for what used to be Geforce Experience to come and help observing the gamer, because the "offer" to record all these significant events keeps popping up, even if I told it to not track me.
That might just be, because these games want observation support themselves, for their "pay-to-win" efforts, or indeed Nvidia is the one who can't keep their fingers out of the cooking jar, even after the PC owner told them so.
After it failed to provide any sensible advice when it came to adjusting graphics settings for games, I can only conclude that just like Geforce Experience, which I never let on any system after it asked for a login, the new App should be kept away, because its potential benefits are far outweighed by Nvidia being greedy. In this case your data.