Enormous growth in Nvidia's data center business
Nvidia Record Q2 Revenue: Gaming Division Is No Longer The Biggest Moneymaker : Read more
Nvidia Record Q2 Revenue: Gaming Division Is No Longer The Biggest Moneymaker : Read more
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Not untrue, but that's not really the reason for the big uptick in enterprise revenue in q2.They already knew.
If they can milk that much money from the mainstream market, they can get even more from the enterprise one.
Of course, it's important to note that this is largely due to Nvidia's acquisition of Mellanox. Without this, GeForce would still comprise the bulk of Nvidia's earnings.
I've been saying that Nvidia is moving its core business to HPC/datacenter for a few years, makes sense that it would prefer to sell its higher-end chips in those markets at $5000+ a pop than in the consumer space for ~$1000... or possibly ~$2000 in the near future if 3080Ti/3090 pricing rumors are true.
They already knew.
If they can milk that much money from the mainstream market, they can get even more from the enterprise one.
I tend to forget about that.But this is no different from anything in the HPC space. Intel has CPUs in the $10K range.
However support is very different in the HPC space compared to consumer markets so there is additional costs in that that consumer markets do not see.
Nvidia is aggressive on pricing alright, just not in the consumer-friendly direction. Not sure what positive things AMD has done for consumers here, all it did is frequent branding switcheroos to break model number continuity with previous generations so people wouldn't immediately realize that AMD jacked up prices across its product tiers until it mostly matched Nvidia's.What I do wish is that NVidia would be more aggressive with their pricing. It's fine to jack up prices to the industrial market, but take note of what AMD has been doing for the consumer market.
Nvidia is aggressive on pricing alright, just not in the consumer-friendly direction. Not sure what positive things AMD has done for consumers here, all it did is frequent branding switcheroos to break model number continuity with previous generations so people wouldn't immediately realize that AMD jacked up prices across its product tiers until it mostly matched Nvidia's.
Since both AMD and Nvidia can sell the same wafer to HPC/datacenter for 5-10X what they would earn in the consumer space, I'm guessing both of them are jacking up consumer prices to recover at least some of the opportunity cost of still bothering with the consumer segment. GPU prices won't be coming down unless AMD or Nvidia screws up by grossly over-booking fabs and gets stuck with crypto-bust levels of excess inventory again.
Growth in the gaming market during the last quarter makes sense, seeing as PC sales were unseasonably high, and sales of games were way up due to the quarantine. Nintendo announced their net sales for the quarter climbed by more than 100% compared to the same quarter last year, and combined console hardware sales for Nintendo, Sony and Microsoft were up over 50% year-over-year, despite a new generation of hardware set to arrive in the coming months. Logically, gaming graphics cards would also have been selling well.NVidia having growth at all, at this time in the gaming market is impressive itself.