AMD got greedy. I hope they choke on them.
Buy a vastly better 4K graphics card for $50 more? Darn right. I switched over. While I didn't like the price and think it's way too much, I patiently waited.
I buy value, not brands.
I wouldn't say they necessarily "got greedy", at least as far as their graphics card pricing is concerned. Ultimately, this comes down to their limited 7nm manufacturing capacity, and the fact that they make way more profit per wafer off their CPUs built on the same process. It just doesn't make much sense for them to push out lots of large graphics chips with small profit margins when they could instead be using those same manufacturing resources to put toward the far more profitable CPUs that they have barely been able to keep in stock since their release. That's not "greed" so much as good business sense, as they need to maintain a steady stream of income to remain competitive in the future. The graphics card market is not worth competing in when doing so means cutting into their supply of CPUs.
Graphics card prices might be high in the current market, but it's the board partners and resellers taking the bulk of those inflated prices. So they are just not bothering to produce graphics card chips in large quantities for the time being, and as such, selling that limited supply at super-competitive prices doesn't really make sense, especially when others will be marking the cards up to the same inflated prices anyway. Whatever MSRP that AMD or Nvidia decides on for their cards doesn't matter all that much when the actual prices the cards are commonly available for end up significantly higher. Nvidia's suggested pricing for much of the 30-series looks great on paper, but the actual street pricing of the cards is terrible right now, with worse performance-per-dollar than cards from several years ago.
I also doubt that AMD will choke on an oversupply of cards, since again, all signs point to them not producing many. The suggested prices of the cards are a bit mediocre relative to the competition because they knew they didn't have the capacity to manufacture them in sufficient quantities.