Am I surprised by this? Actually, I'm far more surprised by nVidia somehow gaining the capability to manufacture its own boards, than I am by the price. (I mean, 66% more than on NewEgg? This is Best Buy, after all)
My guess is that nVidia has these boards actually produced by someone else, (likely eVGA or PNY, both of which, IIRC, have produced their "reference boards" in the past) and simply re-badged it as their own work. After all, re-branding is a skill that nVidia's had years to hone!
I would not be surprised if these were manufactured by Palit. They've got the capacity to do this. There's not that many manufacturers they could be getting from anyway. Half of the brands on the market are just stickers on someone else's product.
Definitely would NOT buy from Foxconn. Friend of mine bought a 9600GT couple years back. The first one failed not long after it was purchased. The replacement from the manufacturer never worked right and they refused to replace it again.
I think the market they are tapping are the people who have absolutely no clue there is an online or computer store market that actually specialize in computer parts. Actually...they are tapping the people who actually have no clue. People who have a hard time finding the "on" switch. You could tell them that this video card makes the mouse pointer go faster and look crisper and they would buy it.
[citation][nom]djhg2000[/nom]...Off topic:Why is there a QR code on the price tag? Product page link?Is anyone besides Best Buy doing this QR thing?Last time I was in the US they didn't have them, although that was before Android...[/citation]
They (I guess I should say we) started that a month or so ago. I'm personally not a big fan of it because a lot of times there's less info on the tag, forcing you to either have done your homework, or have a smart phone with an app that can scan them. Although I guess I would care less if I had a smart phone.
On topic: that IS some cool packaging, but Newegg does have spec cards for less money. If you want instant gratification, then you have to pay for the cost of having sit in a store instead of a warehouse.