News Nvidia simplified the board design of its RTX 4080 Super Founders Edition

pocketdrummer

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"Lower MSRP requires lower costs"

No, it's still $200 too much even after the $200 cheaper version. And removing a couple of components that barely add cost in the first place isn't going to offset $200 per card. The problem is that they priced it OUTRAGEOUSLY HIGH in the first place, it's still an absurdly high price now, and it has nothing to do with board design. It's entirely due to nvidia price gouging RTX 40 series cards.
 
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35below0

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No. Not outrageously too high. People *still* buy them. The market buys, so nVidia takes the money. They'd be foolish to offer lower prices when consumers are still willing to pay high prices.

Yeah, i get that you're annoyed at this and that the price is huge. But you are ignoring the idiot saying shut up and take my money. Aka the consumer.

Every company that has huge overheads, depends heavily on R&D and is in such a market that is littered with dead bodies of previous high fliers and champions is going to charge as much as they can possibly get away with.
When was the last time someone bought a Creative Labs sound card?? or have you even seen an IBM pc? nVidia is here to rake in the cash today because they'll be dead tommorow.

If anything, the prices may be too low. High end gaming is a high-end luxury. Be grateful so many of us can afford it.
 

bit_user

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When was the last time someone bought a Creative Labs sound card?? or have you even seen an IBM pc?
Most people no longer buy sound cards, I think. It wasn't a case of the company faltering, but rather their market evaporating.

As for IBM, they made a strategic blunder by shifting to proprietary technologies, like the MCA bus. Dell and HP have shown you can be a big player in this business, without shunning all standards (although they dip a toe in the proprietary side of things too much, for my taste).

Anyway, IBM ended up selling their PC division to Lenovo, about 25 years ago. Since you can still buy Lenovo PCs, I'd say IBM's PC business still lives on...

nVidia is here to rake in the cash today because they'll be dead tommorow.
I don't think the second part is necessary to justify the first. They see money on the table, so they're taking it.

I also don't see Nvidia profiteering as much as some claim. Costs are going up, across the board. New nodes are more expensive to design & manufacture.
 
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35below0

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I don't disagree. In fact i agree that nVidia is not profiteering but is taking advantage of the position they're in.
I also don't disagree about Creative Labs, but the fact their market evaporated does show how unreliable hardware can be.

That kind of business can be and usually is unstable. Compact Discs came and went within my lifetime. What was once an amazing breakthrough in sound quality and a leap forward, became a novelty coaster. Once a sign we're living in the future, now an unwated medium for sound storage. DVDs are an offshoot that lived on but soon enough people wont want them for their collections anymore.
In that period where CDs and CD players were a thing, companies had to spend on research and earn as much in return as possible. It looked for sure like the CD was here to stay but amazingly it went the way of the dinosaur. That's what i meant by "rake in the cash". It's not a pejorative. It's an imperative.
The cost of not earning enough in profits to cover losses, is going out of business. Of course this is obvious, but it is also repeatedly ignored.

Many of those who complain about prices of GPUs ignore how much it cost research and design them. Manufacture may be cheap but the logistics behind organizing that manufacture, and the shipping of resources in and products out is anything but. The brains who manage and organize it are not working for peanuts either. That's part of the cost too.
 

bit_user

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Compact Discs came and went within my lifetime. What was once an amazing breakthrough in sound quality and a leap forward, became a novelty coaster. Once a sign we're living in the future, now an unwated medium for sound storage. DVDs are an offshoot that lived on but soon enough people wont want them for their collections anymore.
You can still buy new CDs, but only for more mainstream artists. Unlike DVD, CD was never truly replaced with another physical media. Sure, there was a DVD-based format and SACD, but they never caught on, in the mainstream.

Many of those who complain about prices of GPUs ignore how much it cost research and design them.
Software, software, software! People forget that most of Nvidia's R&D organization is comprised of software engineers. If we needed a reminder of just how crucial good drivers are, Intel's Alchemist debacle should've served that role.

It's crazy how people seem to think Nvidia and AMD should sell GPUs with like 10% or 15% margins, because that would leave almost nothing to fund the massive software efforts that make these chips sing.