Why do companies give press releases for moves like this? All it does is make employees worry about their job security. Why not just identify where you want the job cuts and tell the middle managers to decide who's got to go? Then its not such a big deal and it doesn't trash morale as badly.
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Its simple why they do this. FEAR. The executives want the peons to make more money for the company, without actually having to figure out who should get fired and yadayadayada. If eveyrone is afraid of losing their job, they are more likely to be productive. Unless they are like me, where I think people (regardless of their POINTLESS job title) should be held responsible for their faults/mistakes.