It's about time Nvidia prices new cards aggressively like this. AMD has it's hands full going after this one.
Agreed. While I doubt I'll ever bother with resolutions above 1080P (thought I DO like the sharpness of 4K), the pricing scheme for what you're getting is absolutely stupendous with both cards but certainly more so on the 970 end. For what could amount to a shade more than $100 for the cost of one 980, you could run a pair of 970s in SLI and it would smoke that single card. That's just outrageous. It's definitely got my interest piqued way up. Despite that, I'll be waiting for a while to see what else comes out (Ti cards, mind you) over the span of the next couple of months.
And you're right in your statement that AMD now has a lot of catching up to do if they even hope to level the playing field at all. While I love their CPUs, I'm not keen nor have I ever been with their GPUs no matter what cost savings there may be. For me, it's AMD CPUs and Nvidia GPUs.