Things are worth what people are willing to pay for them. What makes gold so valuable? (Hint: people seem to want it!) In this case the high prices are not due to a lack of competition or artificial price manipulation, it is pure Supply and Demand. People wanting the cards for a different reason than gaming does not negate or invalidate the S & D law of economics. Some people will think a price point is a waste of money (downward pressure on pricing) and some people with think it is worth it (upward pressure on pricing). Once the downward and upward pressures find a balance point we have the value of the product. It should also be noted that that balance point is always changing, as can be attested to by most beanie baby collections.