Its the same metal H440 frame with little additions, a few plastic parts here and there and its a new case. There are like 10 different versions of this already. I get it that it was a game changer that removed the front bays but now they are just beating a dead horse.
I'd rather have a manual Hue type controller for those without an Asus mobo than an 8port fan controller. At least that way I'd not be stuck with red. Can't see it being worth the price over cases like the Enthoo series. I like Asus, really do, but this strikes me as a little too much, a little too late with a case that's not that impressive for its price.