they NEED to put a firewall in and natively broadcast events online in managed compressed broadcast address streams where they can just tune in live to events they are missing. That would put a huge damper on geographic nonsensical transmissions where you are here, you queue from the ISP who is across the country to view it 500ft away from where it's being broadcast. Mind you, pubs will be open with all their TV's tuned in, but stopping stream hits to the network by having local broadcast address streams would work best. Having an Olympics App that works with Olympics subscribed routers utilizing those braodcast addresses for streams couldn't hurt. As for the rest, meh! If they want to stream video find a way to make them pay for it.