AMD will be announcing its "Project WIN" this Wednesday as a follow-up to a massive layoff move that was announced a few days ago.
Opinion: 3 Ideas For AMD's Project WIN : Read more
Opinion: 3 Ideas For AMD's Project WIN : Read more
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You heard it here first: Black Friday 2024 has arrived!
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Only time will tell if Read can guide AMD to prosperity. While reorganization was likely do, I'm not sure this approach is the ideal means to achieve the desired change? With AMD's limited resources chasing the cellphone and tablet market before getting their CPU Biz in order, will be a very tall and optimistic challenge.
wiyosaya
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Hopefully, this business guy, Read, will have an understanding that innovation is what is required and throw his support to the creative people at AMD. Perhaps Dirk Meyer was let go because he tried to make product development fit his concepts instead of letting his top engineers create???
Time will tell.
Time will tell.
geekapproved
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I disagree completely. AMD does NOT need a flagship cpu product.
They need to team up with Samsung and dominate Intel in everything.
They need to team up with Samsung and dominate Intel in everything.
ScrewySqrl
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perhaps AMD has passed its peak and can no longer compete with Intel. we saw this in the 1990s with Cyrix, which made 386 and 486 chips that could compete with Intel's 80x86 line, but fell down after the 150 MHz point, then vanished.
AMD bashed Intel aside with the Athlon series in 2005. But ever since every iteration is falling behind. the FX is a terrible chip as a flagship. Trinity is supposed to be better (especially with improvements to integer calculation), but it will, even if fixed, be a generation behind ivy bridge, maybe 2 if it still only compete with i7-920 of so.
that far behind is a sign of dying.
AMD bashed Intel aside with the Athlon series in 2005. But ever since every iteration is falling behind. the FX is a terrible chip as a flagship. Trinity is supposed to be better (especially with improvements to integer calculation), but it will, even if fixed, be a generation behind ivy bridge, maybe 2 if it still only compete with i7-920 of so.
that far behind is a sign of dying.
GreaseMonkey_62
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If AMD were to create an ARM based mobile processor that integrates their graphics core, than they'll be able to not only beat Intel in that market, they'll have a serious chip that gives all other ARM manufacturers a run for their money. A dual-core Fusion"esq" ARM processor. Yeah I would definitely want a tablet with one of those in it.
GreaseMonkey_62
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AMD's first 64 bit processor certainly put them at the top of the game. It was a brief moment when I thought AMD could start to be the top dog.
KelvinTy
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Would it make more sense for the higher "management" staffs to have 80% salary as well?
Decisions were made and they have consequences, and consequences SHOULD not equal to 10%? (Really?) staffs being fired...
With the new project at hand, I hope AMD good luck, they need it and I certainly don't want Intel NOR Nvidia eating up the whole market.
Decisions were made and they have consequences, and consequences SHOULD not equal to 10%? (Really?) staffs being fired...
With the new project at hand, I hope AMD good luck, they need it and I certainly don't want Intel NOR Nvidia eating up the whole market.
You see. This, for AMD is something similar to 1997 for Apple Computers Inc.
If Read could be a quarter of S. Jobs maybe AMD will be a winner again. Who knows!
If Read could be a quarter of S. Jobs maybe AMD will be a winner again. Who knows!
Device Unknown
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I feel bad for the people who got laid off, but in all honesty, AMD NEEDED a restructuring. It was painfully obvious that the folks they had their were not cutting it. Bulldozer is my proof. So get some fresh blood in, and try again. This time, do BETTER. YES they need a flagship processor that can compete or beat Intel, that goes without saying. I think that their super low voltage systems need to be a side business. Granted the majority of their income came from these low cost APU's. But think of the profit margin if they could release a CPU that could beat Intel at their own game! Or like you mentioned, partner with ARM but still have the ultramobile systems as side business. Their focus needs to be on their amazing GPU's and a processor to match.
I really do love AMD, I am totally vested in them to do well, and I will support them anyway I can to get them their. even if that means buying a subpar processor which is still 10x faster than I need it for.
I really do love AMD, I am totally vested in them to do well, and I will support them anyway I can to get them their. even if that means buying a subpar processor which is still 10x faster than I need it for.
ewood
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flaghip cpu, arm+gpu fusion for laptop market and discreet GPU. three areas they can make money. they have gpu experience and a strong showing in discreet gpu sector. they have ties with ARM= high performance GPU+ARM CPU chip. they still need to up their x86 game though so they can regain the reputation of producing fast CPUs so when people think AMD they think 'fast', not 'budget'.
I do not think AMD needs to enter the mobile space, they are at a huge disadvantage to nvidia who has a few years head start. The only thing AMD can bring to the table is graphics, and nvidia already brought that to the table. I personally prefer a solid cpu over a ok cpu + solid graphics, a tablet just is not the form factor for serious gaming, it can be if there were standardized gaming peripheral devices for phones and tablets but right now there is not, and game control are currently based on gyros/accelerometers and touch.
The difference between a flagship product and a mass market product is not much from an engineering perspective. Flagships have all cores enabled, more cache, and some other minor tweeks WRT to mainstream products. To say that AMD needs a flagship product is the same as saying all of AMDs product line needs to be competitive with Intel's product line, which is the same as saying needs help from God.
AMD needs to do 1 thing in the next 2 years, call apple everyday and get them to use the fusion APUs in their notebooks and desktops. With this, AMD will double it's CPU sales, and the income from apple will serve as a stable income stream for years to come. If I was apple, I would use the Liano chips, very balanced chip and energy efficient, not cutting edge but nobody buys apple expecting cutting edge hardware, they expect a cutting edge OS and simplicity.
The difference between a flagship product and a mass market product is not much from an engineering perspective. Flagships have all cores enabled, more cache, and some other minor tweeks WRT to mainstream products. To say that AMD needs a flagship product is the same as saying all of AMDs product line needs to be competitive with Intel's product line, which is the same as saying needs help from God.
AMD needs to do 1 thing in the next 2 years, call apple everyday and get them to use the fusion APUs in their notebooks and desktops. With this, AMD will double it's CPU sales, and the income from apple will serve as a stable income stream for years to come. If I was apple, I would use the Liano chips, very balanced chip and energy efficient, not cutting edge but nobody buys apple expecting cutting edge hardware, they expect a cutting edge OS and simplicity.
Although being the dominant processor design, ARM lacks something that AMD has: an x86 license. It is highly possible that AMD will build co-processor that either make on-the-fly x86 recompiling or just do x86 app processing in general for the ARMv8. That will make AMD part of the next generation dominant platform, not only for android/linux but also for the microsoft platform. It will make ARMs dominance extend to both servers and desktops almost immidiately.
fazers_on_stun
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Hmm, didn't Read state during the Q3 conference call that 'AMD would not be entering the tablet market?
However, S/A has a similar take to this article - AMD will be entering the ARM mobile market. S/A also mentioned that the AMD layoffs also got rid of some long-standing engineering teams, in particular ALL the fusion related teams not based in Austin. That would have to affect Trinity.
S/A goes on further stating AMD is making a "monumental mistake" by getting an ARM license and moving towards cellphones/tablets etc - they have zero wireless experience and patents, and would face much greater competition in a market with zero margins.
If these rumors pan out, it would seem AMD is going to abandon desktop & server in the next couple of years..
However, S/A has a similar take to this article - AMD will be entering the ARM mobile market. S/A also mentioned that the AMD layoffs also got rid of some long-standing engineering teams, in particular ALL the fusion related teams not based in Austin. That would have to affect Trinity.
S/A goes on further stating AMD is making a "monumental mistake" by getting an ARM license and moving towards cellphones/tablets etc - they have zero wireless experience and patents, and would face much greater competition in a market with zero margins.
If these rumors pan out, it would seem AMD is going to abandon desktop & server in the next couple of years..
wishmaster12
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- Jul 28, 2006
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Amd needs new, not just improved. Bulldozer has been in the Amd development room for years, bulldozer would have been fast "a year ago" but to todays standard its just "ok" fast.
wishmaster12
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razor512
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Do what intel did when their CPU's were having performance issues
Hire more staff
Put a ton more money into R&D and don't settle until you have a CPU where based on single threaded performance, can beat the competitions core by at least 50%.
It may start off being hugely expensive but when done right, you will cause the market to shift back to you, much like the way they shifted towards intel when they came out with the core 2 CPU's.
When it comes to voluntary marketing (aka not taxes) if you want to stay in business, never ever cut back on customer service. While you may cut back on cost by firing a few thousand workers, you will also make your product less desirable which will cause you t most even more money due to the loss of customers.
Also the statement "$118 million in 2012" does not take into account reality. The only way it can free up that much money is if they don't lose $118 million or more due to lost customers (which is common, when you cut back on service or add uncertainty such as, will this short staffed company be able to provide me with a good performing CPU 5 years from now or should I just build my system around Intel components instead).
Hire more staff
Put a ton more money into R&D and don't settle until you have a CPU where based on single threaded performance, can beat the competitions core by at least 50%.
It may start off being hugely expensive but when done right, you will cause the market to shift back to you, much like the way they shifted towards intel when they came out with the core 2 CPU's.
When it comes to voluntary marketing (aka not taxes) if you want to stay in business, never ever cut back on customer service. While you may cut back on cost by firing a few thousand workers, you will also make your product less desirable which will cause you t most even more money due to the loss of customers.
Also the statement "$118 million in 2012" does not take into account reality. The only way it can free up that much money is if they don't lose $118 million or more due to lost customers (which is common, when you cut back on service or add uncertainty such as, will this short staffed company be able to provide me with a good performing CPU 5 years from now or should I just build my system around Intel components instead).
AMD, the world leader in:
Graphics
Laptop CPUs and Graphics
Heterogenous Multicore CPUs
Supercomputers
Linux Compatibility (recently in the past few years)
and yet it's still all doom and gloom because Intel has negligibly higher single threaded performance in the ever-shrinking desktop market, and because they're not in the tablet market that doesn't make money anyways... except that there are actually are Brazos tablets... but still...
Graphics
Laptop CPUs and Graphics
Heterogenous Multicore CPUs
Supercomputers
Linux Compatibility (recently in the past few years)
and yet it's still all doom and gloom because Intel has negligibly higher single threaded performance in the ever-shrinking desktop market, and because they're not in the tablet market that doesn't make money anyways... except that there are actually are Brazos tablets... but still...
[citation][nom]AbdullahG[/nom]AMD should enter the mobile market, as well as develop a flagship product for their CPU market, but is laying off really the best option at this point? Especially figures that have benefit the company?[/citation]
they dont need to have a flagship in the desktop, they just need to be a damn good alturnative, and they are, you have any idea how a large company works, people drag their feet alot if they know they can get away with it.
Carrell Killebrew, who is credited with the creation of Eyefinity
this guy made a name for multiple monitors, and tried to sell us 3 and 6 monitor setups, generaly costing 1000-6000$ and still barely be great for in game use outside of driveing games and i dare you to tell me that stacking 5 monitors verticaly in deus ex doesnt look like crap and is very distracting.
several PR reps; vice president of marketing Margaret Franco
i would have fired them too, years ago. a pr reps job is to make the public ooo and ahh at the screen, while marketing makes people want to buy their products, but amd, for a long time, hasnt shown anything impressive graphically, and where is that one commercial that shows amd in a mobile computer is comperable to an intel, but is hundreds cheaper,
[citation][nom]beenthere[/nom]Only time will tell if Read can guide AMD to prosperity. While reorganization was likely do, I'm not sure this approach is the ideal means to achieve the desired change? With AMD's limited resources chasing the cellphone and tablet market before getting their CPU Biz in order, will be a very tall and optimistic challenge.[/citation]
wait till revision 1 on bulldozer and win8, if amd still falls on its butt than, than i would complain, till than, name a cpu that was epic the moment it came out without a revision.
they dont need to have a flagship in the desktop, they just need to be a damn good alturnative, and they are, you have any idea how a large company works, people drag their feet alot if they know they can get away with it.
Carrell Killebrew, who is credited with the creation of Eyefinity
this guy made a name for multiple monitors, and tried to sell us 3 and 6 monitor setups, generaly costing 1000-6000$ and still barely be great for in game use outside of driveing games and i dare you to tell me that stacking 5 monitors verticaly in deus ex doesnt look like crap and is very distracting.
several PR reps; vice president of marketing Margaret Franco
i would have fired them too, years ago. a pr reps job is to make the public ooo and ahh at the screen, while marketing makes people want to buy their products, but amd, for a long time, hasnt shown anything impressive graphically, and where is that one commercial that shows amd in a mobile computer is comperable to an intel, but is hundreds cheaper,
[citation][nom]beenthere[/nom]Only time will tell if Read can guide AMD to prosperity. While reorganization was likely do, I'm not sure this approach is the ideal means to achieve the desired change? With AMD's limited resources chasing the cellphone and tablet market before getting their CPU Biz in order, will be a very tall and optimistic challenge.[/citation]
wait till revision 1 on bulldozer and win8, if amd still falls on its butt than, than i would complain, till than, name a cpu that was epic the moment it came out without a revision.
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