I prefer Asus, but usually the cheapest 1-2 on any given chipset regurdless of brand are usually nothing special.
I've built at least one of all the major Brands. I didn't care for msi's bios layout but it's changed since I last built one.
Basically all bottom tier boards are bottom tier and theyre all better as you spend a bit more. Usually around $130+ you start paying for features more than build quality